Dr. Alice Pailhès is a psychological scientist, speaker, and scientific consultant (Abracademy).

Alice currently does research at the Magic Lab, where her research focuses on using magic tricks to study psychological principles such as illusory sense of agency and freedom over choice, memory malleability, or placebo effects.

Her research has been published in high-impact journals such as Proceedings of the National Academy of Sciences, Journal of Experimental Psychology: General, or Trends in Cognitive Sciences. She makes it accessible to the general public via her public talks and interventions across diverse media outlets such as TED, the BBC, Victoria & Albert Museum or the Wellcome Collection.

She is also a committee member of SoMA - the Science of Magic Association - an interdisciplinary organization that promotes rigorous research directed toward understanding the nature, function and underlying mechanisms of magic.