Alice Pailhès is a PhD Candidate and Associate Lecturer in Psychology at Goldsmiths, University of London.

Alice currently does research at the Magic Lab, where her thesis focuses on using magic tricks to study illusory sense of agency and illusions of control over choice, to better understand the subtle factors that influence our decisions without our awareness.

Her research has been published in high-impact journals such as Proceedings of the National Academy of Sciences, Journal of Experimental Psychology: General, or Trends in Cognitive Sciences. She makes it accessible to the general public via her public talks and interventions across diverse media outlets such as TED, the BBC, Victoria & Albert Museum or the Wellcome Collection.

She is also a committee member of SoMA - the Science of Magic Association - an interdisciplinary organization that promotes rigorous research directed toward understanding the nature, function and underlying mechanisms of magic.